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Stock Analyzer Tutorials

S2O Stock Analyzer - General Info

General Info


type: video (mp4); length: 3:30

Demonstrates how to use Stock Analyzer, shows how to analyze a stock and explains in detail "General Info" section of the Stock Analyzer result page.

S2O Stock Analyzer - Financial Statements

Financial Statements


type: video (mp4); length: 5:10

Explains information presented in the Financial Statements section of the S2O Stock Analyzer: financial statements charts, absolute values and growth rates.

S2O Stock Analyzer - Growth Grade and Financial Ratios

Growth Grade and Financial Ratios


type: video (mp4); length: 5:09

Demonstrates how to use Growth Grade & Financial Ratios section; shows the difference between historical and year-over-year Growth Grade on the real life example.

S2O Stock Analyzer - Value Price

Value Price


type: video (mp4); length: 6:03

Demonstrates how to use Value Price (intrinsic value) and the Graham Number, MOS (margin of safety) and IRT - Investment Recovery Time; explains 3 different projection models used to compute value price - pessimistic, moderate and optimistic.

S2O Stock Analyzer - Price Charts

Price Charts


type: video (mp4); length: 8:34

Demonstrates basic rules of how to read a candlestick chart, long and short term moving averages, stochastic, MACD and relative strength (RS) charts. Explains how bull or bear market condition is computed.

General Info

Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Financial Statements

The charts below show selected Annual and Quarterly Financial Data.

The purpose of these charts is to discover long and short term change dynamics. When numbers are growing year after year in the annual statements chart, the business become stronger and stronger and this is a good sign.

Quarterly Data Chart can be used to do a short term analysis. It makes sense to pay attention to the quarterly dynamics and do not wait for the next yearly statement. We should be alerted if we see that quarterly numbers are going down.

You can check "Annual Financial Statements" and "Quarterly Financial Statements" sections for exact numbers and growth rates.

Annual Statements

On a charts below the Line shows absolute values and the Bar chart shows Year-Over-Year Growth Rate for selected financial statement item. A consistent GROWTH is generally considered necessary to fund future growth from within a business.
NOTE: Growth Rate is not provided if either the latest period or the year-ago period contains a net loss. (source: WSJ Digest of Earnings)
TIP! move your mouse pointer over bar or a circle on any chart below to see details.

Financial Statements

Income Statement



 

Cash Flow Statement



 

Balance Sheet



 

Liquidity Ratios

Current Ratio


 

Current Ratio measures the ability to meet short term obligations. Generally accepted standard is 2 (current assets should be 2 times or 200% of current liabilities).

Quick Ratio


 

Measures immediate liquidity or the cash available to cover immediate liabilities. A safe margin would be at least 1 (100%).

Financial Leverage


 

Defined as total assets divided by total shareholders' equity. The higher the ratio, the more debt a company uses in its capital structure.

Profitability Ratios

ROA


 

Return on Assets (ROA) measures the income (profit) that is generated by the use of the assets of the business.

ROE


 

Return on Equity (ROE) is a measure of profitability that calculates how many dollars of profit a company generates with each dollar of shareholders equity. ROE is sometimes called "return on net worth."

ROIC


 

The Return on Invested Capital (ROIC) measure gives a sense of how well a company is using its money to generate returns. Some investors use this figure as a final evaluation to determine whether or not to invest in a company.

Annual Statements

Item Name Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17 Dec '18 Dec '19 Dec '20 Dec '21
Equity (BVPS) 3.41
3.20
3.84
4.37
4.89
9.08
10.34
growth rate -6.2% 20.0% 13.8% 11.9% 85.7% 13.9%
Earnings BIT -40.99
-56.86
8.45
90.07
256.33
330.30
403.36
518.59
-34.24
growth rate 0.0% 100.0% 965.7% 184.6% 28.9% 22.1% 28.6% -100.0%
Avg.PE 126.18
62.47
64.36
62.06
62.06
62.06
62.06
growth rate -50.5% 3.0% -3.6% 0.0% 0.0% 0.0%
ROA -14.65
-19.91
-22.17
-0.20
4.07
7.82
7.72
5.06
4.85
-1.93
growth rate 0.0% 0.0% 0.0% 100.0% 92.1% -1.3% -34.5% -4.2% -100.0%
ROE -0.59
6.17
12.36
13.53
11.85
9.82
-3.99
growth rate 100.0% 100.3% 9.5% -12.4% -17.1% -100.0%
ROIC -1.94
5.20
10.85
11.39
7.20
6.17
-2.52
growth rate 100.0% 108.7% 5.0% -36.8% -14.3% -100.0%
Cur. Ratio 3.11
2.20
2.08
2.72
2.72
2.15
1.86
2.45
4.17
1.93
growth rate -29.3% -5.5% 30.8% 0.0% -21.0% -13.5% 31.7% 70.2% -53.7%
Quick Ratio 2.39
1.22
1.21
1.92
2.05
1.52
1.21
1.77
3.46
1.53
growth rate -49.0% -0.8% 58.7% 6.8% -25.9% -20.4% 46.3% 95.5% -55.8%
Leverage 1.53
1.51
1.65
1.84
2.76
1.71
2.52
growth rate -1.3% 9.3% 11.5% 50.0% -38.0% 47.4%
Balance Sheet Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17 Dec '18 Dec '19 Dec '20 Dec '21
Acct.Receivable 121.20
268.83
472.45
722.08
1,284.73
1,794.59
2,136.43
2,561.26
2,720.34
growth rate 121.8% 75.7% 52.8% 77.9% 39.7% 19.1% 19.9% 6.2%
Acct.Payable 173.81
317.01
488.58
641.60
631.53
927.10
1,087.79
922.38
1,023.68
growth rate 82.4% 54.1% 31.3% -1.6% 46.8% 17.3% -15.2% 11.0%
Cur.Assets 495.14
819.56
1,768.89
2,168.03
2,466.28
3,252.42
5,690.37
9,158.80
9,203.98
growth rate 65.5% 115.8% 22.6% 13.8% 31.9% 75.0% 61.0% 0.5%
Total Assets 531.45
872.51
1,889.17
2,368.27
2,978.97
4,015.82
7,096.60
10,474.69
12,318.98
growth rate 64.2% 116.5% 25.4% 25.8% 34.8% 76.7% 47.6% 17.6%
Cash 154.16
206.39
787.26
917.32
244.81
457.34
1,144.45
3,579.67
4,606.55
growth rate 33.9% 281.4% 16.5% -73.3% 86.8% 150.2% 212.8% 28.7%
Inventory 133.35
242.98
334.35
312.07
382.03
650.35
896.82
1,026.04
1,073.57
growth rate 82.2% 37.6% -6.7% 22.4% 70.2% 37.9% 14.4% 4.6%
Cur.Liabilities 225.08
393.46
654.70
796.25
1,148.82
1,748.74
2,324.02
2,196.27
4,776.63
growth rate 74.8% 66.4% 21.6% 44.3% 52.2% 32.9% -5.5% 117.5%
Liabilities 225.08
393.46
654.70
796.25
1,152.53
1,820.81
4,496.83
4,332.09
5,837.63
growth rate 74.8% 66.4% 21.6% 44.7% 58.0% 147.0% -3.7% 34.8%
LT Debt 68.75
1,859.90
1,762.85
growth rate 2,605.2% -5.2%
Equity -232.38
-322.23
1,234.47
1,572.01
1,809.02
2,177.54
2,568.73
6,111.02
4,896.36
growth rate 0.0% 100.0% 27.3% 15.1% 20.4% 18.0% 137.9% -19.9%
Common Shares 146.00
146.00
146.00
34.00
55.00
59.00
0.11
0.12
0.15
0.13
growth rate 0.0% 0.0% -76.7% 61.8% 7.3% -99.8% 8.5% 26.1% -8.3%
Cash Flow Statement Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17 Dec '18 Dec '19 Dec '20 Dec '21
Capital Expenditures 14.84
19.76
46.47
76.11
267.03
123.01
91.27
111.05
285.59
growth rate 33.2% 135.2% 63.8% 250.8% -53.9% -25.8% 21.7% 157.2%
Cash From OA -3.29
-66.49
2.20
13.44
-169.07
-98.50
301.40
310.01
-96.11
growth rate 0.0% 100.0% 510.4% -100.0% 0.0% 100.0% 2.9% -100.0%
FCF per Share -0.08
-0.15
-0.18
-1.12
-0.66
0.20
0.27
growth rate 0.0% 0.0% 0.0% 0.0% 100.0% 35.0%
Sale Purchase of Stock 0.02
0.02
784.51
257.62
4.27
growth rate 0.0% 4,614,670.6% -67.2% -98.3%
FCF -42.00
-25.00
-96.00
-56.00
-79.00
-518.00
-307.00
149.00
151.00
-449.00
growth rate 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100.0% 1.3% -100.0%
Income Statement Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17 Dec '18 Dec '19 Dec '20 Dec '21
Sales 1,521.84
1,584.42
2,598.44
3,390.28
4,148.81
5,393.04
7,278.19
8,851.56
9,396.26
growth rate 4.1% 64.0% 30.5% 22.4% 30.0% 35.0% 21.6% 6.2%
Op.Income -40.99
-56.86
8.45
90.07
256.33
330.30
403.36
518.59
-34.24
growth rate 0.0% 100.0% 965.7% 184.6% 28.9% 22.1% 28.6% -100.0%
IBT -37.46
-57.90
16.60
102.26
263.38
334.72
353.04
554.32
-150.70
growth rate 0.0% 100.0% 516.0% 157.6% 27.1% 5.5% 57.0% -100.0%
Net Income -37.77
-59.81
22.62
86.63
208.87
269.71
281.30
425.99
-219.83
growth rate 0.0% 100.0% 283.0% 141.1% 29.1% 4.3% 51.4% -100.0%
EPS -0.47
-0.68
-1.07
-0.09
1.59
3.57
4.50
4.71
6.69
-3.06
growth rate 0.0% 0.0% 0.0% 100.0% 124.5% 26.1% 4.7% 42.0% -100.0%
Gross Profit 159.57
330.16
537.46
927.56
1,413.17
2,095.88
2,825.66
3,266.14
3,458.56
growth rate 106.9% 62.8% 72.6% 52.4% 48.3% 34.8% 15.6% 5.9%
R&D 16.12
63.61
59.95
95.64
140.69
268.97
392.95
409.87
448.41
growth rate 294.6% -5.8% 59.5% 47.1% 91.2% 46.1% 4.3% 9.4%

Quarterly Statements

Item Name Jun '21 Sep '21 Dec '21 Mar '22 Jun '22
Earnings BIT 106.63
-156.53
-37.26
-41.17
-23.36
growth rate -100.0% 0.0% 0.0% 0.0%
Balance Sheet Jun '21 Sep '21 Dec '21 Mar '22 Jun '22
Acct.Receivable 2,042.18
1,944.81
2,720.34
2,027.60
2,165.56
growth rate -4.8% 39.9% -25.5% 6.8%
Acct.Payable 1,050.97
553.57
1,023.68
308.36
502.12
growth rate -47.3% 84.9% -69.9% 62.8%
Cur.Assets 8,288.56
6,769.00
9,203.98
7,357.04
7,070.20
growth rate -18.3% 36.0% -20.1% -3.9%
Total Assets 10,844.72
9,772.44
12,318.98
10,405.15
10,078.15
growth rate -9.9% 26.1% -15.5% -3.1%
Cash 3,391.75
1,921.46
4,606.55
3,365.65
3,114.60
growth rate -43.4% 139.7% -26.9% -7.5%
Inventory 991.65
1,097.70
1,073.57
1,045.62
899.64
growth rate 10.7% -2.2% -2.6% -14.0%
Cur.Liabilities 1,975.67
1,623.43
4,776.63
3,149.90
3,090.29
growth rate -17.8% 194.2% -34.1% -1.9%
Liabilities 4,536.88
4,382.53
5,837.63
4,156.65
4,043.20
growth rate -3.4% 33.2% -28.8% -2.7%
LT Debt 1,755.16
1,759.38
growth rate 0.2%
Equity 6,163.70
5,208.89
4,896.36
4,673.13
4,461.56
growth rate -15.5% -6.0% -4.6% -4.5%
Common Shares 0.15
0.14
0.13
0.13
0.12
growth rate -5.5% -2.9% 0.0% -6.8%
Cash Flow Statement Jun '21 Sep '21 Dec '21 Mar '22 Jun '22
Capital Expenditures
growth rate
Cash From OA
growth rate
Sale Purchase of Stock
growth rate
FCF
growth rate
Income Statement Jun '21 Sep '21 Dec '21 Mar '22 Jun '22
Sales 2,304.12
1,898.77
3,172.88
1,984.16
2,122.04
growth rate -17.6% 67.1% -37.5% 7.0%
Op.Income 106.63
-156.53
-37.26
-41.17
-23.36
growth rate -100.0% 0.0% 0.0% 0.0%
IBT 117.29
-286.66
4.91
-122.59
-67.73
growth rate -100.0% 100.0% -100.0% 0.0%
Net Income 79.77
-292.51
-8.35
-122.40
-77.76
growth rate -100.0% 0.0% 0.0% 0.0%
Gross Profit 929.12
668.83
1,170.41
759.10
794.82
growth rate -28.0% 75.0% -35.1% 4.7%
R&D 115.42
113.95
126.06
105.28
112.23
growth rate -1.3% 10.6% -16.5% 6.6%

Growth Grade & Financial Ratios

All financial ratios below are calculated based on latest annual statements available and present the most up to date snapshot of a company finances.

Growth Grade

Historical Growth Grade:

F (15.02)

YOY Growth Grade:

D (41.92)

Click on buttons above for detailed yearly growth rates.

Market Ratios

Profitability Ratios

Liquidity Ratios

Efficiency Ratios

Value Price

PE and EPS

Historical Current Forward
PE 5.86 5.82 3.72
EPS / Growth 66.6% 0.86 1.2%

Value Price & Investment Recovery Time

Read more about Stock2Own value price in Stock Market: Fundamental Analysis.

Equity Growth Rate: 41.1%

Estimates Pessimistic Moderate Optimistic My Numbers
Rate of Return 15.0%
MOS Price % 50 %
Future EPS Growth 1.2% 36.3% 36.3%
Future PE 2.44 5.15 27.41
Future EPS 0.97 18.99 18.99
Value Price
MOS %
0.58
24.16
128.66
MOS Price 0.29 12.08 64.33
IRT

Graham Number:

NOTE: The Graham Number applies only to certain types of stocks in combination with a number of other criteria.

Read more about Graham Number in Stock Market: Fundamental Analysis.

Price Chart

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Risk / Reward Ratios

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