Market Price

55.67 

-4.69 -7.8%

as of May 12 '21

52 Week Range:

16.57 69.00


Stock Analyzer Tutorials

S2O Stock Analyzer - General Info

General Info


type: video (mp4); length: 3:30

Demonstrates how to use Stock Analyzer, shows how to analyze a stock and explains in detail "General Info" section of the Stock Analyzer result page.

S2O Stock Analyzer - Financial Statements

Financial Statements


type: video (mp4); length: 5:10

Explains information presented in the Financial Statements section of the S2O Stock Analyzer: financial statements charts, absolute values and growth rates.

S2O Stock Analyzer - Growth Grade and Financial Ratios

Growth Grade and Financial Ratios


type: video (mp4); length: 5:09

Demonstrates how to use Growth Grade & Financial Ratios section; shows the difference between historical and year-over-year Growth Grade on the real life example.

S2O Stock Analyzer - Value Price

Value Price


type: video (mp4); length: 6:03

Demonstrates how to use Value Price (intrinsic value) and the Graham Number, MOS (margin of safety) and IRT - Investment Recovery Time; explains 3 different projection models used to compute value price - pessimistic, moderate and optimistic.

S2O Stock Analyzer - Price Charts

Price Charts


type: video (mp4); length: 8:34

Demonstrates basic rules of how to read a candlestick chart, long and short term moving averages, stochastic, MACD and relative strength (RS) charts. Explains how bull or bear market condition is computed.

General Info

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, and Michelin brand names in the United States, Canada, and internationally. The company operates through three segments: Wholesale, Retail, and Military. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce Websites, including rockyboots.com, georgiaboot.com, durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, slipgrips.com, and 4eursole.com; Rocky outlet store in Nelsonville, Ohio; and mobile and retail stores in New York City Transit Authority. The Military segment focuses on building footwear contracts with the U.S. military. The company offers footwear, apparel, and accessory items for hunting, fishing, camping, and hiking enthusiasts; industrial and construction workers; workers in the hospitality industry, such as restaurants or hotels; and law enforcement, security personnel, and postal employees, as well as to military personnel, farmers, ranchers, and fashion minded urban consumers. Rocky Brands, Inc. was founded in 1932 and is based in Nelsonville, Ohio.

Financial Statements

The charts below show selected Annual and Quarterly Financial Data.

The purpose of these charts is to discover long and short term change dynamics. When numbers are growing year after year in the annual statements chart, the business become stronger and stronger and this is a good sign.

Quarterly Data Chart can be used to do a short term analysis. It makes sense to pay attention to the quarterly dynamics and do not wait for the next yearly statement. We should be alerted if we see that quarterly numbers are going down.

You can check "Annual Financial Statements" and "Quarterly Financial Statements" sections for exact numbers and growth rates.

Annual Statements

On a charts below the Line shows absolute values and the Bar chart shows Year-Over-Year Growth Rate for selected financial statement item. A consistent GROWTH is generally considered necessary to fund future growth from within a business.
NOTE: Growth Rate is not provided if either the latest period or the year-ago period contains a net loss. (source: WSJ Digest of Earnings)
TIP! move your mouse pointer over bar or a circle on any chart below to see details.

Financial Statements

Income Statement



 

Cash Flow Statement



 

Balance Sheet



 

Liquidity Ratios

Current Ratio


 

Current Ratio measures the ability to meet short term obligations. Generally accepted standard is 2 (current assets should be 2 times or 200% of current liabilities).

Quick Ratio


 

Measures immediate liquidity or the cash available to cover immediate liabilities. A safe margin would be at least 1 (100%).

Financial Leverage


 

Defined as total assets divided by total shareholders' equity. The higher the ratio, the more debt a company uses in its capital structure.

Profitability Ratios

ROA


 

Return on Assets (ROA) measures the income (profit) that is generated by the use of the assets of the business.

ROE


 

Return on Equity (ROE) is a measure of profitability that calculates how many dollars of profit a company generates with each dollar of shareholders equity. ROE is sometimes called "return on net worth."

ROIC


 

The Return on Invested Capital (ROIC) measure gives a sense of how well a company is using its money to generate returns. Some investors use this figure as a final evaluation to determine whether or not to invest in a company.

Annual Statements

Item Name Dec '11 Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17 Dec '18 Dec '19 Dec '20 Dec '21
Equity (BVPS) 15.19
16.74
17.24
17.82
18.69
18.43
18.59
20.37
22.01
23.65
growth rate 10.2% 3.0% 3.4% 4.9% -1.4% 0.9% 9.6% 8.1% 7.5%
Earnings BIT 12.03
13.09
10.82
15.76
10.49
1.10
11.83
18.06
21.50
28.53
growth rate 8.8% -17.3% 45.7% -33.5% -89.5% 976.5% 52.7% 19.1% 32.7%
Avg.PE 8.13
11.05
14.86
15.71
15.03
65.84
16.32
15.58
15.58
15.58
15.58
growth rate 35.9% 34.5% 5.7% -4.3% 338.1% -75.2% -4.5% 0.0% 0.0% 0.0%
ROA 4.85
5.08
3.94
4.78
3.24
-1.14
5.42
8.13
8.94
9.64
growth rate 4.7% -22.4% 21.3% -32.2% -100.0% 100.0% 50.0% 10.0% 7.8%
ROE 7.50
7.31
5.74
7.30
4.71
-1.54
6.94
9.95
11.04
12.18
growth rate -2.5% -21.5% 27.2% -35.5% -100.0% 100.0% 43.4% 11.0% 10.3%
ROIC 6.17
6.18
4.92
6.09
4.16
-1.12
6.70
9.95
10.92
12.07
growth rate 0.2% -20.4% 23.8% -31.7% -100.0% 100.0% 48.5% 9.8% 10.5%
Cur. Ratio 10.93
8.38
7.79
5.95
8.76
6.80
5.95
5.24
4.63
4.08
growth rate -23.3% -7.0% -23.6% 47.2% -22.4% -12.5% -11.9% -11.6% -11.9%
Quick Ratio 4.64
3.44
3.09
2.42
3.30
2.67
2.56
2.26
2.10
2.05
growth rate -25.9% -10.2% -21.7% 36.4% -19.1% -4.1% -11.7% -7.1% -2.4%
Leverage 1.49
1.39
1.52
1.54
1.36
1.34
1.23
1.22
1.25
1.28
growth rate -6.7% 9.4% 1.3% -11.7% -1.5% -8.2% -0.8% 2.5% 2.4%
Balance Sheet Dec '11 Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17 Dec '18 Dec '19 Dec '20 Dec '21
Acct.Receivable 48.27
46.38
50.74
56.28
45.26
42.78
47.68
46.30
50.85
53.54
growth rate -3.9% 9.4% 10.9% -19.6% -5.5% 11.5% -2.9% 9.8% 5.3%
Acct.Payable 10.22
13.58
16.72
15.12
9.12
11.59
12.98
13.54
15.78
20.09
growth rate 32.9% 23.1% -9.6% -39.7% 27.1% 12.0% 4.3% 16.5% 27.4%
Cur.Assets 119.51
119.73
135.66
149.98
129.22
118.78
119.19
131.19
146.13
163.19
growth rate 0.2% 13.3% 10.6% -13.8% -8.1% 0.3% 10.1% 11.4% 11.7%
Total Assets 174.07
174.84
199.03
213.23
193.87
178.94
173.48
184.66
205.83
229.09
0.12
growth rate 0.5% 13.8% 7.1% -9.1% -7.7% -3.1% 6.5% 11.5% 11.3% -100.0%
Cash 3.65
4.02
4.22
4.62
3.41
4.48
3.68
10.17
15.52
28.35
growth rate 10.2% 4.8% 9.5% -26.2% 31.5% -17.8% 176.4% 52.5% 82.7%
Inventory 65.02
67.20
78.17
85.24
76.99
69.17
65.62
72.82
76.73
77.58
growth rate 3.4% 16.3% 9.0% -9.7% -10.2% -5.1% 11.0% 5.4% 1.1%
Cur.Liabilities 10.93
14.29
17.42
25.21
14.75
17.72
20.03
25.02
31.53
39.98
growth rate 30.8% 21.8% 44.8% -41.5% 20.2% 13.0% 24.9% 26.1% 26.8%
Liabilities 57.41
49.21
67.81
74.88
51.74
43.85
32.39
33.09
41.17
49.59
growth rate -14.3% 37.8% 10.4% -30.9% -15.3% -26.1% 2.2% 24.4% 20.4%
LT Debt 35.00
23.46
38.39
36.27
23.70
14.58
2.20
growth rate -33.0% 63.6% -5.5% -34.7% -38.5% -84.9%
Equity 116.66
125.64
131.21
138.35
142.12
135.09
141.09
151.58
164.66
179.51
growth rate 7.7% 4.4% 5.4% 2.7% -4.9% 4.4% 7.4% 8.6% 9.0%
Common Shares 7.00
8.00
8.00
8.00
8.00
8.00
7.00
7.00
7.00
7.00
growth rate 14.3% 0.0% 0.0% 0.0% 0.0% -12.5% 0.0% 0.0% 0.0%
Cash Flow Statement Dec '11 Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17 Dec '18 Dec '19 Dec '20 Dec '21
Capital Expenditures 7.56
6.15
7.72
7.44
8.65
5.91
4.31
4.24
7.72
11.72
growth rate -18.7% 25.6% -3.6% 16.3% -31.8% -27.1% -1.6% 82.1% 51.8%
Cash Dividends 0.00
0.00
2.26
3.02
3.25
3.30
3.27
3.48
3.99
4.09
growth rate 33.8% 7.8% 1.4% -0.9% 6.6% 14.4% 2.7%
Cash From OA 6.53
17.99
12.98
23.24
21.30
17.11
17.57
18.09
31.44
growth rate 175.6% -15.1% 79.1% -8.4% -19.7% 2.7% 3.0% 73.8%
FCF per Share -0.99
1.57
0.27
-0.44
1.13
2.51
2.88
1.96
0.94
2.85
growth rate 100.0% -82.8% -100.0% 100.0% 122.1% 14.7% -31.9% -52.0% 203.2%
Sale Purchase of Stock 0.37
0.01
0.01
0.01
0.01
growth rate -71.4% 0.0% 63.2% 0.0%
FCF -1.00
12.00
-10.00
6.00
15.00
15.00
13.00
13.00
10.00
20.00
growth rate 100.0% -100.0% 100.0% 150.0% 0.0% -13.3% 0.0% -23.1% 100.0%
Income Statement Dec '11 Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17 Dec '18 Dec '19 Dec '20 Dec '21
Sales 239.97
228.54
244.87
286.24
269.30
260.26
253.20
252.69
270.41
277.31
growth rate -4.8% 7.2% 16.9% -5.9% -3.4% -2.7% -0.2% 7.0% 2.6%
Op.Income 8.31
8.86
7.37
15.76
10.49
1.10
11.83
18.06
21.50
28.53
growth rate 6.6% -16.7% 113.8% -33.5% -89.5% 976.5% 52.7% 19.1% 32.7%
IBT 12.03
13.09
10.82
14.74
9.69
-3.62
9.36
17.90
22.23
26.97
growth rate 8.8% -17.4% 36.3% -34.3% -100.0% 100.0% 91.2% 24.2% 21.3%
Net Income 8.31
8.86
7.37
9.85
6.60
-2.14
9.59
14.55
17.46
20.96
growth rate 6.6% -16.7% 33.5% -32.9% -100.0% 100.0% 51.8% 20.0% 20.1%
EPS 1.11
1.18
0.98
1.30
0.87
-0.29
1.29
1.95
2.35
2.86
growth rate 6.3% -17.0% 32.7% -33.1% -100.0% 100.0% 51.2% 20.5% 21.7%
Gross Profit 88.30
80.51
83.54
96.36
88.89
76.73
80.77
87.03
97.10
105.39
growth rate -8.8% 3.8% 15.3% -7.8% -13.7% 5.3% 7.8% 11.6% 8.5%

Quarterly Statements

Item Name Jun '20 Sep '20 Dec '20 Mar '21 Dec '21
Earnings BIT 4.09
9.66
14.26
6.58
growth rate 136.4% 47.6% -53.9%
Balance Sheet Jun '20 Sep '20 Dec '20 Mar '21 Dec '21
Acct.Receivable 37.02
49.55
53.54
growth rate 33.9% 8.1%
Acct.Payable 15.96
23.83
20.09
45.08
growth rate 49.3% -15.7% 124.4%
Cur.Assets 140.75
153.77
163.19
224.59
growth rate 9.2% 6.1% 37.6%
Total Assets 201.33
217.06
229.09
449.08
0.12
growth rate 7.8% 5.5% 96.0% -100.0%
Cash 25.83
19.95
28.35
8.89
growth rate -22.8% 42.1% -68.6%
Inventory 74.55
80.66
77.58
125.13
growth rate 8.2% -3.8% 61.3%
Cur.Liabilities 26.24
36.28
39.98
72.19
growth rate 38.3% 10.2% 80.6%
Liabilities 35.70
45.63
49.59
265.22
growth rate 27.8% 8.7% 434.9%
LT Debt 0.97
growth rate
Equity 165.63
171.43
179.51
183.87
growth rate 3.5% 4.7% 2.4%
Common Shares 67.39
66.60
65.97
66.86
growth rate -1.2% -1.0% 1.3%
Cash Flow Statement Jun '20 Sep '20 Dec '20 Mar '21 Dec '21
Capital Expenditures 2.13
3.07
3.10
208.18
growth rate 44.1% 0.9% 6,619.8%
Cash Dividends 1.02
1.02
1.02
growth rate 0.1% -0.8%
Cash From OA 4.74
-0.82
13.35
2.90
growth rate -100.0% 100.0% -78.3%
Sale Purchase of Stock
growth rate
FCF 2.61
-3.89
10.25
-205.28
growth rate -100.0% 100.0% -100.0%
Income Statement Jun '20 Sep '20 Dec '20 Mar '21 Dec '21
Sales 56.19
77.79
87.62
growth rate 38.4% 12.6%
Op.Income 4.09
9.66
14.26
6.58
growth rate 136.4% 47.6% -53.9%
IBT 3.05
9.60
12.81
5.83
growth rate 214.8% 33.4% -54.5%
Net Income 2.44
7.61
9.72
4.49
growth rate 211.7% 27.8% -53.8%
EPS
growth rate
Gross Profit 20.45
29.83
36.78
35.14
growth rate 45.9% 23.3% -4.5%
R&D
growth rate

Growth Grade & Financial Ratios

All financial ratios below are calculated based on latest annual statements available and present the most up to date snapshot of a company finances.

Growth Grade

Historical Growth Grade:

C (66.66)

YOY Growth Grade:

E (32.26)

Click on buttons above for detailed yearly growth rates.

Market Ratios

Profitability Ratios

Liquidity Ratios

Efficiency Ratios

Value Price

PE and EPS

Historical Current Forward
PE 15.58 33.14 14.15
EPS / Growth 0.7% 1.68 10.0%

Value Price & Investment Recovery Time

Read more about Stock2Own value price in Stock Market: Fundamental Analysis.

Equity Growth Rate: 6.2%

Estimates Pessimistic Moderate Optimistic My Numbers
Rate of Return 15.0%
MOS Price % 50 %
Future EPS Growth 0.7% 5.6% 5.6%
Future PE 1.30 13.66 13.66
Future EPS 1.79 2.91 2.91
Value Price
MOS %
0.58
-99.0%
9.81
-82.4%
9.81
-82.4%
MOS Price 0.29 4.91 4.91
IRT 29.93 18.57 18.57

Graham Number:

NOTE: The Graham Number applies only to certain types of stocks in combination with a number of other criteria.

Read more about Graham Number in Stock Market: Fundamental Analysis.

Price Chart

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Risk / Reward Ratios

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