Market Price

36.57 

-0.13 -0.4%

as of Oct 18 '19

52 Week Range:

30.17 43.69


Stock Analyzer Tutorials

S2O Stock Analyzer - General Info

General Info


type: video (mp4); length: 3:30

Demonstrates how to use Stock Analyzer, shows how to analyze a stock and explains in detail "General Info" section of the Stock Analyzer result page.

S2O Stock Analyzer - Financial Statements

Financial Statements


type: video (mp4); length: 5:10

Explains information presented in the Financial Statements section of the S2O Stock Analyzer: financial statements charts, absolute values and growth rates.

S2O Stock Analyzer - Growth Grade and Financial Ratios

Growth Grade and Financial Ratios


type: video (mp4); length: 5:09

Demonstrates how to use Growth Grade & Financial Ratios section; shows the difference between historical and year-over-year Growth Grade on the real life example.

S2O Stock Analyzer - Value Price

Value Price


type: video (mp4); length: 6:03

Demonstrates how to use Value Price (intrinsic value) and the Graham Number, MOS (margin of safety) and IRT - Investment Recovery Time; explains 3 different projection models used to compute value price - pessimistic, moderate and optimistic.

S2O Stock Analyzer - Price Charts

Price Charts


type: video (mp4); length: 8:34

Demonstrates basic rules of how to read a candlestick chart, long and short term moving averages, stochastic, MACD and relative strength (RS) charts. Explains how bull or bear market condition is computed.

General Info

Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and motorcycle parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.

Financial Statements

The charts below show selected Annual and Quarterly Financial Data.

The purpose of these charts is to discover long and short term change dynamics. When numbers are growing year after year in the annual statements chart, the business become stronger and stronger and this is a good sign.

Quarterly Data Chart can be used to do a short term analysis. It makes sense to pay attention to the quarterly dynamics and do not wait for the next yearly statement. We should be alerted if we see that quarterly numbers are going down.

You can check "Annual Financial Statements" and "Quarterly Financial Statements" sections for exact numbers and growth rates.

Annual Statements

On a charts below the Line shows absolute values and the Bar chart shows Year-Over-Year Growth Rate for selected financial statement item. A consistent GROWTH is generally considered necessary to fund future growth from within a business.
NOTE: Growth Rate is not provided if either the latest period or the year-ago period contains a net loss. (source: WSJ Digest of Earnings)
TIP! move your mouse pointer over bar or a circle on any chart below to see details.

Financial Statements

Income Statement



 

Cash Flow Statement



 

Balance Sheet



 

Liquidity Ratios

Current Ratio


 

Current Ratio measures the ability to meet short term obligations. Generally accepted standard is 2 (current assets should be 2 times or 200% of current liabilities).

Quick Ratio


 

Measures immediate liquidity or the cash available to cover immediate liabilities. A safe margin would be at least 1 (100%).

Financial Leverage


 

Defined as total assets divided by total shareholders' equity. The higher the ratio, the more debt a company uses in its capital structure.

Profitability Ratios

ROA


 

Return on Assets (ROA) measures the income (profit) that is generated by the use of the assets of the business.

ROE


 

Return on Equity (ROE) is a measure of profitability that calculates how many dollars of profit a company generates with each dollar of shareholders equity. ROE is sometimes called "return on net worth."

ROIC


 

The Return on Invested Capital (ROIC) measure gives a sense of how well a company is using its money to generate returns. Some investors use this figure as a final evaluation to determine whether or not to invest in a company.

Annual Statements

Item Name Dec '08 Dec '09 Dec '10 Dec '11 Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17 Dec '18
Equity (BVPS) 9.09
8.99
9.37
11.28
11.31
13.10
15.50
13.85
11.32
11.05
13.48
growth rate -1.1% 4.2% 20.4% 0.3% 15.8% 18.3% -10.7% -18.3% -2.4% 22.0%
Earnings BIT 1,030.00
178.66
390.47
792.66
1,007.50
1,159.60
1,280.98
1,182.30
1,048.94
891.26
822.86
growth rate -82.7% 118.6% 103.0% 27.1% 15.1% 10.5% -7.7% -11.3% -15.0% -7.7%
Avg.PE 6.08
84.03
31.25
16.69
17.95
21.10
16.36
11.38
14.77
15.43
11.49
growth rate 1,282.1% -62.8% -46.6% 7.6% 17.6% -22.5% -30.4% 29.8% 4.5% -25.5%
ROA 9.71
-0.65
1.58
6.27
6.62
7.90
8.92
7.71
6.96
5.25
5.15
growth rate -100.0% 100.0% 296.8% 5.6% 19.3% 12.9% -13.6% -9.7% -24.6% -1.9%
ROE 29.16
-2.61
6.79
25.90
25.07
26.37
28.54
31.68
36.82
27.72
29.38
growth rate -100.0% 100.0% 281.4% -3.2% 5.2% 8.2% 11.0% 16.2% -24.7% 6.0%
ROIC 11.52
2.08
2.57
7.74
8.27
9.59
10.16
8.87
8.16
6.16
6.10
growth rate -81.9% 23.6% 201.2% 6.9% 16.0% 5.9% -12.7% -8.0% -24.5% -1.0%
Cur. Ratio 2.07
1.91
2.02
1.68
2.70
1.59
1.65
1.45
1.35
1.23
1.25
growth rate -7.7% 5.8% -16.8% 60.7% -41.1% 3.8% -12.1% -6.9% -8.9% 1.6%
Quick Ratio 1.81
1.49
1.59
1.36
2.11
1.28
1.31
1.11
1.09
0.99
1.04
growth rate -17.7% 6.7% -14.5% 55.2% -39.3% 2.3% -15.3% -1.8% -9.2% 5.1%
Leverage 3.70
4.34
4.27
4.00
3.59
3.13
3.28
5.43
5.15
5.41
6.01
growth rate 17.3% -1.6% -6.3% -10.3% -12.8% 4.8% 65.6% -5.2% 5.1% 11.1%
Balance Sheet Dec '08 Dec '09 Dec '10 Dec '11 Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17 Dec '18
Acct.Receivable 265.30
269.40
262.40
2,111.84
230.10
261.10
247.62
247.41
285.11
329.99
306.47
growth rate 1.6% -2.6% 704.8% -89.1% 13.5% -5.2% -0.1% 15.2% 15.7% -7.1%
Acct.Payable 819.89
257.40
239.80
196.87
235.61
235.32
227.60
284.86
growth rate -68.6% -6.8% -17.9% 19.7% -0.1% -3.3% 25.2%
Cur.Assets 5,526.60
4,341.90
4,066.60
4,542.21
4,050.90
3,988.80
3,948.10
3,977.88
3,853.85
3,884.74
4,484.44
growth rate -21.4% -6.3% 11.7% -10.8% -1.5% -1.0% 0.8% -3.1% 0.8% 15.4%
Total Assets 7,828.60
9,155.50
9,430.70
9,674.16
9,170.80
9,405.00
9,528.10
9,972.98
9,890.24
9,972.67
10,665.66
growth rate 17.0% 3.0% 2.6% -5.2% 2.6% 1.3% 4.7% -0.8% 0.8% 7.0%
Cash 568.90
1,630.40
1,021.90
1,756.61
1,068.10
1,066.60
573.90
400.44
425.54
338.19
544.55
growth rate 186.6% -37.3% 71.9% -39.2% -0.1% -46.2% -30.2% 6.3% -20.5% 61.0%
Inventory 379.10
323.00
326.40
418.01
393.50
424.50
448.87
585.91
499.92
538.20
556.13
growth rate -14.8% 1.1% 28.1% -5.9% 7.9% 5.7% 30.5% -14.7% 7.7% 3.3%
Cur.Liabilities 2,623.30
2,268.20
2,013.80
2,698.62
1,503.10
2,509.60
2,389.29
2,747.31
2,862.56
3,158.17
3,597.60
growth rate -13.5% -11.2% 34.0% -44.3% 67.0% -4.8% 15.0% 4.2% 10.3% 13.9%
Liabilities 5,713.00
7,047.40
7,223.90
7,253.91
6,613.10
6,395.60
6,618.81
8,133.32
7,970.08
8,128.40
8,891.72
growth rate 23.4% 2.5% 0.4% -8.8% -3.3% 3.5% 22.9% -2.0% 2.0% 9.4%
LT Debt 2,176.20
4,114.00
4,520.60
3,843.89
4,370.50
3,416.70
3,761.53
740.65
741.31
741.96
742.62
growth rate 89.1% 9.9% -15.0% 13.7% -21.8% 10.1% -80.3% 0.1% 0.1% 0.1%
Equity 2,115.60
2,108.10
2,206.90
2,420.26
2,557.60
3,009.50
2,909.29
1,839.65
1,920.16
1,844.28
1,773.95
growth rate -0.4% 4.7% 9.7% 5.7% 17.7% -3.3% -36.8% 4.4% -4.0% -3.8%
Common Shares 234.00
234.00
235.00
235.00
229.00
224.00
218.00
204.00
181.00
173.00
167.00
growth rate 0.0% 0.4% 0.0% -2.6% -2.2% -2.7% -6.4% -11.3% -4.4% -3.5%
Cash Flow Statement Dec '08 Dec '09 Dec '10 Dec '11 Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17 Dec '18
Capital Expenditures 228.96
116.75
170.85
189.04
189.00
208.32
232.32
259.97
256.26
206.29
213.52
growth rate -49.0% 46.3% 10.6% 0.0% 10.2% 11.5% 11.9% -1.4% -19.5% 3.5%
Cash Dividends 302.30
93.80
94.10
111.01
141.70
187.70
238.30
249.26
252.32
251.86
245.81
growth rate -69.0% 0.3% 18.0% 27.7% 32.5% 27.0% 4.6% 1.2% -0.2% -2.4%
Cash From OA -687.50
537.70
1,092.30
885.29
801.50
977.10
1,146.68
1,100.12
1,174.34
1,005.06
1,205.92
growth rate 100.0% 103.1% -19.0% -9.5% 21.9% 17.4% -4.1% 6.8% -14.4% 20.0%
FCF per Share -3.91
1.80
3.92
2.94
2.67
3.14
4.11
4.53
3.94
5.64
5.75
growth rate 100.0% 117.8% -25.0% -9.2% 17.6% 30.9% 10.2% -13.0% 43.2% 2.0%
Sale Purchase of Stock -216.71
-311.60
-479.20
37.79
20.18
15.78
11.35
growth rate 0.0% 0.0% 100.0% -46.6% -21.8% -28.1%
FCF -917.00
421.00
922.00
696.00
612.00
769.00
914.00
840.00
918.00
799.00
992.00
growth rate 100.0% 119.0% -24.5% -12.1% 25.7% 18.9% -8.1% 9.3% -13.0% 24.2%
Income Statement Dec '08 Dec '09 Dec '10 Dec '11 Dec '12 Dec '13 Dec '14 Dec '15 Dec '16 Dec '17 Dec '18
Sales 5,955.40
4,781.90
4,859.30
5,311.71
5,580.50
5,899.90
6,228.51
5,995.40
5,996.46
5,647.22
5,716.88
growth rate -19.7% 1.6% 9.3% 5.1% 5.7% 5.6% -3.7% 0.0% -5.8% 1.2%
Op.Income 1,059.20
196.10
560.60
548.08
623.90
734.00
1,280.98
1,182.30
1,048.94
891.26
822.86
growth rate -81.5% 185.9% -2.2% 13.8% 17.7% 74.5% -7.7% -11.3% -15.0% -7.7%
IBT 1,065.90
178.70
390.50
792.66
961.50
1,114.30
1,283.32
1,150.16
1,023.91
863.84
686.63
growth rate -83.2% 118.5% 103.0% 21.3% 15.9% 15.2% -10.4% -11.0% -15.6% -20.5%
Net Income 654.70
-55.10
146.50
548.08
623.90
734.00
844.61
752.21
692.16
521.76
531.45
growth rate -100.0% 100.0% 274.1% 13.8% 17.7% 15.1% -10.9% -8.0% -24.6% 1.9%
EPS 2.79
-0.24
0.62
2.55
2.72
3.28
3.88
3.69
3.83
3.02
3.19
growth rate -100.0% 100.0% 311.3% 6.7% 20.6% 18.3% -4.9% 3.8% -21.2% 5.6%
Gross Profit 2,308.10
1,597.30
1,837.60
1,958.90
2,419.70
2,338.50
2,292.90
2,222.56
2,110.93
1,908.03
1,913.30
growth rate -30.8% 15.0% 6.6% 23.5% -3.4% -2.0% -3.1% -5.0% -9.6% 0.3%

Quarterly Statements

Item Name Apr '18 Jul '18 Dec '18 Mar '19 Jun '19
Earnings BIT 283.96
171.09
27.21
189.00
274.72
growth rate -39.8% -84.1% 594.6% 45.4%
Balance Sheet Apr '18 Jul '18 Dec '18 Mar '19 Jun '19
Acct.Receivable 355.11
332.31
306.47
353.54
325.31
growth rate -6.4% -7.8% 15.4% -8.0%
Acct.Payable 319.04
310.97
284.86
380.92
324.46
growth rate -2.5% -8.4% 33.7% -14.8%
Cur.Assets 4,220.15
4,089.46
4,484.44
4,374.08
4,312.16
growth rate -3.1% 9.7% -2.5% -1.4%
Total Assets 10,277.62
10,503.80
10,665.66
10,580.61
10,740.32
growth rate 2.2% 1.5% -0.8% 1.5%
Cash 403.01
576.67
544.55
384.39
560.45
growth rate 43.1% -5.6% -29.4% 45.8%
Inventory 564.57
516.25
556.13
595.81
470.61
growth rate -8.6% 7.7% 7.1% -21.0%
Cur.Liabilities 3,795.10
3,775.81
3,597.60
3,590.06
3,742.25
growth rate -0.5% -4.7% -0.2% 4.2%
Liabilities 8,281.67
8,350.83
8,891.72
8,783.00
8,829.68
growth rate 0.8% 6.5% -1.2% 0.5%
LT Debt 742.13
742.46
742.62
742.79
742.96
growth rate 0.0% 0.0% 0.0% 0.0%
Equity 1,995.95
2,152.97
1,773.95
1,797.61
1,910.64
growth rate 7.9% -17.6% 1.3% 6.3%
Common Shares 1.82
1.82
1.82
1.83
1.83
growth rate 0.1% 0.0% 0.4% 0.1%
Cash Flow Statement Apr '18 Jul '18 Dec '18 Mar '19 Jun '19
Capital Expenditures 28.44
50.55
93.67
35.26
47.97
growth rate 77.8% 85.3% -62.4% 36.1%
Cash Dividends 62.73
61.43
59.71
60.86
59.98
growth rate -2.1% -2.8% 1.9% -1.4%
Cash From OA 191.59
386.70
83.37
32.67
463.56
growth rate 101.8% -78.4% -60.8% 1,318.9%
Sale Purchase of Stock 1.72
0.25
growth rate -85.7%
FCF 163.16
336.14
-10.31
-2.58
415.59
growth rate 106.0% -100.0% 0.0% 100.0%
Income Statement Apr '18 Jul '18 Dec '18 Mar '19 Jun '19
Sales 1,542.12
1,315.67
1,145.86
1,384.38
1,632.62
growth rate -14.7% -12.9% 20.8% 17.9%
Op.Income 283.96
171.09
27.21
189.00
274.72
growth rate -39.8% -84.1% 594.6% 45.4%
IBT 230.15
141.19
-4.11
170.40
256.08
growth rate -38.7% -100.0% 100.0% 50.3%
Net Income 174.76
113.86
0.50
127.95
195.63
growth rate -34.9% -99.6% 25,747.5% 52.9%
EPS
growth rate
Gross Profit 535.75
434.34
331.11
410.38
534.71
growth rate -18.9% -23.8% 23.9% 30.3%

Growth Grade & Financial Ratios

All financial ratios below are calculated based on latest annual statements available and present the most up to date snapshot of a company finances.

Growth Grade

Historical Growth Grade:

E (18.62)

YOY Growth Grade:

E (24.82)

Click on buttons above for detailed yearly growth rates.

Market Ratios

Profitability Ratios

Liquidity Ratios

Efficiency Ratios

Value Price

PE and EPS

Historical Current Forward
PE 13.54 13.54 10.22
EPS / Growth -2.1% 2.70 8.5%

Value Price & Investment Recovery Time

Read more about Stock2Own value price in Stock Market: Fundamental Analysis.

Equity Growth Rate: 1.0%

Estimates Pessimistic Moderate Optimistic My Numbers
Rate of Return 15.0%
MOS Price % 50 %
Future EPS Growth 1.0% 1.0% 1.0%
Future PE 2.00 8.59 8.59
Future EPS 2.98 2.98 2.98
Value Price
MOS %
1.48
-96.0%
6.33
-82.7%
6.33
-82.7%
MOS Price 0.74 3.17 3.17
IRT 12.64 12.64 12.64

Graham Number:

NOTE: The Graham Number applies only to certain types of stocks in combination with a number of other criteria.

Read more about Graham Number in Stock Market: Fundamental Analysis.

Price Chart

The functionality you are trying to reach is available to registered users only.

Login to your account or Register Now if you are not registered yet. Registration is FREE and will take only a minute.

Risk / Reward Ratios

The functionality you are trying to reach is available to registered users only.

Login to your account or Register Now if you are not registered yet. Registration is FREE and will take only a minute.